Customer & Credit Analytics
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Historically Customer Analytics has predominantly been used by Sales and Marketing departments to target customers in the sale of new
and/or additional products and services. Typically the information held, whether it be ACORN or other socio-demographic classifications
has been unavailable to other parts of the organisation. Although Customer Analytics is now increasingly encroaching into Credit Management
with Credit Analytics, most organisations typically fail to fully exploit the customer information available to them across the organisation.
SECOR’s Customer and Credit Analytics services help its clients to pool the information resources they have at their disposal along with
additional customer insight obtained both externally and internally, in order to better understand their customers and their behaviours. In
doing so this provides organisations with the customer knowledge they need to best predict and hence manage customer behaviour, whether it be
sales behaviour or those behaviours impacting cost-to-serve.
SECOR’s propositions in this area include:
- The provision of analytical tools
- The provision of additional customer insight
- Development of customer data marts and data warehouses
- Detailed Customer and Credit Analytics
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Using a combination of these services and tools SECOR is able to assist its clients in the development of behavioural-based
segments against which specific Customer Experiences can be designed in order to maximise the opportunity for mutual value in
line with SECOR’s Customer Value Management (CVM) methodology.
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